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It all started (as far as I can recall) back in 2013 when J-Law stepped out in a transparent Dior Haute Couture gown for the Hunger Games: Catching Firepremiere. She was basically just wearing gauze over her undergarments.
At the time, critics found the look bold and the sheer trend trajectory took off.
A month later, Jaime Alexander turned up to the Thor premiere in a revealing ensemble that left little to the imagination.
And who can forget Rihanna's notorious CFDA awards gown, which in true RiRi spirit, was completely, utterly transparent. Only a petal pink stole and some nude panties concealed strategic parts of the star’s body.
What really kicked things into high gear was the 2015 Met gala. From Queen Bey to J-Lo – and don’t forget Kim K herself - skin was EVERYWHERE, obscured somewhat by sparkles and more sheer, flesh-toned netting than an ice skating convention.
2015's version of the 'naked formal dresses online' was closer to bedazzled pantyhose than anything we've seen. It makes J.Lo's belly-button-baring Grammys number from 2000 look like child's play.
Three years later, this is the trend that just won’t die.
Yesterday, the MTV VMAs showed us that if there is a red carpet, there are celebs who want to show you how much their dieting and fitness really pays off by basically not wearing actual clothes.
Repeat offender Kim Kardashian, Hailey Baldwin and Rita Ora all rocked up to the event in what can essentially be described as gauze with their underwear on display.
Clothes are beautiful. That's why we enjoy them. Good fashion is like having a wonderful piece of art on your body. It's the beauty of the industry and why we fork over many of our hard-earned dollars on top tailoring. Sparkles don't count as clothes (though they do count if you're five, in which case, the more the merrier).
I understand these people have worked hard on their bodies. I can only imagine going vegan/gluten-free/paleo/whatever is a big sacrifice. But we don't need a visual reminder of it every time you leave the house.
The body confidence required to walk around ‘dressed’ like this is applaudable but we can’t help but think it is all a mad grab for attention.
We aren’t the only ones.
Last year, in an interview with The Washington Post, 76-year-old designer Carolina Herrera opened up about her distaste for the naked dress, posing the question, "how can you be a fashion icon if you're not wearing clothes?" Commenting on the naked dress's dominance at the 2015 year's Met Gala, Herrera said:
"[Some designers think] it's so modern to be naked or almost naked. They think it's going to attract younger people if they do those cheap formal dresses uk. No! The almost naked! Oh God! They're trying to get people to pay attention to them. In life, there should be a little mystery."